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The practice of drinking and serving tea has been part of China's cultural identity for centuries. China used to be the world's sole provider of tea. Today, tea is the world's most widely consumed beverage after water, and famous Chinese teas are still highly prized. Tea experts estimate that top-quality Longjing will sell for 40,000 to 50,000
yuan per 500 grams this year, about 25 percent higher than last year. The price of common Longjing will be around 4,000 yuan per 500 grams this year. Though quality tea is highly pursued at home, it seems that it has not secured a strong position in the global market. Li Shiwei is the board chairman of Tianfu Group, a flagship tea enterprise
based in Fujian Province, a major production region of oolong tea in China. He says a major problem for today's private tea enterprises is that they do not have enough money to operate on a large scale, let alone undertake promotions overseas.
"Most of China's tea enterprises are non-state-owned with lack of funding being their weakest point. We are glad to see that Minsheng Bank is now offering a special loan program for tea enterprises. We hope more banks in China will give us more support in terms of financing." Li Jiaxun, board chairman of Zhejiang Tea Group, China's largest exporter of green tea, says a lack of widely recognized brand names is holding Chinese tea exports back and squeezing the industry's profit margin. Li cites his own company as an example. The group mainly sells tea as a raw material rather than a branded product. As a result, its profit margin is only about 5 percent, and sometimes even lower. The tea expert adds that Chinese companies should also adapt to the needs of western customers, who might prefer black tea to green, and teabags to loose-leaf teas. Wen Zhongliang, deputy director of the Foreign Trade Department under the Ministry of Commerce, says it is an urgent task for Chinese tea producers and sellers to build up the image of Chinese tea abroad to boost tea exports. "In addition to ensuring the high quality of Chinese tea, tea enterprises in the country should promote the image of Chinese tea together. It could be something of an effort to explain the cultural significance and health benefits of tea to foreigners, but once they realize that, they will find it fascinating." Chinese tea together. It could be something of an effort to explain the cultural significance and health benefits of tea to foreigners, but once they realize that, they will find it fascinating." The trade official suggests that existing networks such as the Confucius Institutes be used to spread China's tea culture around the world. For CRI, this is Su Yi.
The passage mainly tells us the importance of protecting traditional Chinese culture, which is challenged or facing extinction because of the developing society and changing lifestyle. Besides, China is nationwide sparing no efforts to do it.(36 words)
The protection of national and folk culture is of great significance to Chinese cultural diversity and also to the harmonious development between local economic and social development. It is reported that the Guangdong government pays special attention to protecting Chaoju(潮剧), a local drama born in Chaozhou in the eastern Guangdong province.
In my opinion, some measures should be taken to protect traditional culture effectively. To start with, we should make a law to regulate the society’s performance. Besides, we should draw more people’s attention to it, for the more they know about the importance of culture protection, the stronger the support we can get from the public.
In a word, it is high time for us to treasure and develop our own valuable culture.
春节(农历正月初一)―― Spring Festival
除夕 New Year's Evening
正月 lunar January
初一 the beginning of New Year
元宵节 (农历正月十五) Lantern Festival
端午节 (农历五月初五――the fifth day of the lunar month) Duan Wu Festival or
Dragon Boat Festival(龙舟节)
清明节Qing Ming Festival
中秋节 (农历八月十五) Mid-Autumn Chinese Festival
重阳节 (农历九月初九)Chung Yang Festival or Double-ninth Day
腊八节 (农历腊月初八)the laba Rice Porridge Festival
ladies and gentlemen, boys and girls,we are very happy to gather here to hold an english speaking contest.i am honored to stand here and have thisopportunity to share something with you guys. now it's time for us to have performance. for this competition all the students have made careful preparations. so i'm sure we'll be able to enjoy many excellent performances today.
befor the first item begining,let’s guess something.it’s traditional in china,when a person was born,one animal is used to symbolize this year.do you know what it is?yeah,in chinese we call it “十二生肖”.ok,let's welcom pei hantao’s group introduce the twelve chinese zodiac to us,give them warm applause.
the spring festival is the most important festival for the chinese people and is when all family members get together, just like christmas in the west. as to me,i like spring festival very much,because i can get lucky money~much nonsense said that,let's welcom cui yutong’s group introduce the spring festival to us,give them warm applause.
as we all know panda is the special kind of animal in the world, which also can be stand for china. panda has a round body like a ball. it colour is black and white. it has black rim of eye.what do you think of pandas? lovely, cute or friendly......anyhow,we love pandas very much!let's welcom zheng songyuan introduces pandas to us,give him warm applause.
chinese paper cutting is a picture cut out on a paper with scissors.they are very beautiful, interesting, andwidely popular among chinese people. can you cutting it?anyway, i can’t do it.well,let's welcom xi jia yue introduces the chinese paper cutting to us,give her warm applause.
中秋节
The Midautumn Festival is the traditional festival in China.In this day,people ,espically family members will have a happy get-together.So Chinese people vaule this festival for its important meaning of "reunion".And the mooncake is the symbolic food.It represents the "reunion" just like the full moon.
Chinese Mid-Autumn Festival is one of the four major traditional festivals.中秋节是中国四大传统节日之一。
There are evening meal, people who work outside the home have to come back happy. 、清明与节气 为清明柳,把这一天定为清明节。
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